Sweet Loretta – Unpinnable Butterflies

The ‘Sweet Loretta’ music video was an impromptu, out-of-the-back-of-a-production van sort of affair, a gallimaufry of found footage, or, in other words, the sort of meal you cook when your refrigerator has been turned asunder but there are still some good victuals to be found if you are inclined to rummage. The bricolage began with run-and-gun 16mm footage I stole when @katetuckermusic and I (who is also a featured guest on the tune), as well as some other dear friends, spent a week together in the sylvan woods of Maine shooting a documentary (whose sundry subjects included sustainable boat building, beer making and drinking, tick avoiding, and goat raising). I convinced Kate to book it down main street (‘you just robbed a bank,’ I said), and then I joined her, and our buddy @egopuppetsgrabbed the camera (later, @jaredwatson__ both cinematographed and played ‘Farmer,’ and @englishenglish offered art direction and joie de vivre). The bricolage was made all the more bricolage-y by the addition of chalk on pavement (shot subsequently, back in Brooklyn), and fragments of tour video that my dear friend @_aidan_fraser_ captured when he and I spindled our way up the West coast many years past, hopscotching dive bars and even more questionable establishments for the good cause of the troubadour. The icing on top of this escapade (have I mixed too many metaphors?) are some animated paintings of mine, as well as morsels of other mystery footage from prior engagements. I had no plan, and still don’t—only a sense of the tune’s rollicking rhythm and jagged narration, and its central premise: ‘the world is good / you just mixed up the pieces.’ label: sonaBLAST! Records / directed by: Gabriel Judet-Weinshel

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